Go Behind the Scenes of Our Brand New Covers!
Have you spotted our new look? Your favorite stories now have exciting new covers to go with them, and we had a chance to chat with Creative Director Tony Horvath, about how the new design came into being and what makes a truly great romance cover.
Which Harlequin series do you pick up every month? Let us know in the comments section!
How do you choose which aspects of the book to portray on the cover?
TH: What goes on a cover is decided by the team, Art, Marketing and Editorial. Basically the process is briefing the entire month of books together. This ensures that each book’s cover is compared and contrasted with the other books in that month so as not to have any two books look too similar to each other. Each cover should represent the book while also providing a unique offering within the genre.
What has been your favorite era of romance cover (other than present day, of course!)?
TH: I have a Fine Arts background, so I gravitate to the painted covers of the past. Real painters and illustrators putting pen and brush to canvas is a dying art in today’s digital world. I love the craftsmanship and the process for creating those covers. All this being said, what our covers look like currently is some of the best work I have seen in my almost 15 years of working on Series.
How do you think the new covers reflect the evolution of the romance genre?
TH: In my opinion our new covers are defining the look for Romance. We are crafting images that are driven by good storytelling. We aim for contemporary photography based on what we are seeing in fashion photography, television and film and real life experiences.
Is there a part of the cover creation process that you think would surprise Harlequin readers?
TH: I think what always surprises people is the actual shooting day and what that looks like. It takes a village to create a cover. Onset we have a Photographer, Assistants, Hair and Make-up, wardrobe specialist, our talent or (models) and the Art Director who oversees and works with all parties to ensure that we are creating what was promised in the art briefing.
Do you have any fun behind the scenes moments that went into creating the new covers?
TH: Every shoot is different, and there are always challenges. Sometimes we shoot on location, or in cars, on horseback, and we have even shot underwater. It’s the out of the ordinary that is the most fun, or when something goes wrong and as a team we have to problem solve on the spot, these are the exciting parts that often help create better covers.
Interested in learning more about how our cover art is created? Click here!