Behind the Scenes: Creating A Stylish Heroine

National Dress Day may fall on March 6, but we love well-dressed characters all year round! If you’ve ever wondered what goes into creating the wardrobe and look of the heroines on some of your favorite book covers, we chatted with Art Director Krista Oliver to get the behind the scenes scoop.

For historical covers, the stylist sources costumes from several Toronto-based companies, including Berman & Co., Malabar Opera, and Wiseacre.

Krista’s process begins with creating a creative brief for the photographer and stylist, outlining the time period, colors, hair style and any accessories that would go with the outfit. From there, the stylist pulls costume options from which Krista chooses for the day of the photoshoot.

The model tries on the costumes, there is often a need to clip the dress to adjust the fit. The clips are edited out afterwards. A wind machine is also sometimes added to create movement and “swish the dress.” The stylist will also sometimes have to pull up skirts with an added string if the fabric is too heavy. After the photoshoot, the costumes are color corrected and additional details are added using Photoshop.

Once the edits are complete, the outfit is cover-ready! Every heroine is different, but they all look fabulous. Is there a book cover that you love for the main character’s style? Let us know in the comments section below!

Looking for more behind the scenes content? Click here!

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