The Harlequin Romance Report

Each year Harlequin publishes their annual Romance Report (see the 2011 Patent Your Kiss and 2010 Tempted editions). This year’s report looks at the state of the union of romance. We surveyed 1500 women to find out what they think digital age dating and romance. What did Harlequin find out? #itscomplicated

Here are a few tidbits from this year’s report:

  • In the age of 4G LTE smartphones, Twitter and Facebook, technology is changing the way women and men communicate with one another – yet certain values seem to withhold the test of time.
  • 91% of modern-day women believe dating rules have become more flexible, but 59% of these women still expect a man to ask her out.
  • 43% of all respondents admitted to ‘sexting’.
  • The traditional charms of a man, such as a sense of humor (82%) or a killer smile (57%), remain the most popular “turn-ons”.
  • Of all the social media networks, Facebook had the highest percentage of users (93%) across all age groups.
  • An overwhelming 89% [of respondents] believe that their best days are ahead of them in terms of their love life!
  • Download the full Romance Report Full Results Fact Sheet

Read our infographics for more insight into the digital age of love!

Download as a PDF.

Download as a PDF.

You can join the Romance Report conversation through Twitter by following @HarlequinBooks and the #HarlequinRomanceReport hashtag. The Romance Report is available on Facebook as well.

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Comments ( 8 )
  1. Deb M
    February 9, 2012 at 9:45 am

    Technology has hindered and helped romance in my relationship. We are way too often consumed by our phones, laptops, tablets etcs :(. But…now we send little messages to say hi, miss you, love you etc. Things my husband may not say as often as he should…y’know because he’s a man! LOL

  2. Olga @ Harlequin Blog
    February 9, 2012 at 10:25 am

    Totally, Deb! I use technology to speak to my boyfriend all the time. Some of the best love letters he’s written to me have been through Facebook messages. We even met online! (And I’m not ashamed to say that, either.)

    But then it can also be a hindrance. Like when tone isn’t conveyed properly through text messages. Those short pauses in between responses may be the result of his irritation with you…or he might just be playing a video game. Who really knows? 😉

  3. Susan Mallery
    February 10, 2012 at 10:40 am

    Very interesting! Thanks so much for all the work you’ve done to put this together. I look forward to the romance report every year!

  4. kooky Ward
    February 10, 2012 at 11:47 am

    My husband and I met online 7 years ago. Weve been married for 6 years and have 3 children and 2 nutty cats. Technology has its pros and cons. I ‘personally’ dislike my mobile phone and find it irritating, especially when I am at home and the home phone is working. As for e-books and e-readers. I can see the merits, but my preference is to read the printed version without having to charge it up. As for the computer, well I have the laptop in the living room and hubby has his in the dining room. Its very frustrating at times to chat to my husband when his head is glued to the screen. Perhaps I should use a tip from a Gina Wilkins novel to get his attention!

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